2018 Holiday Survey Report

Survey questions were asked of more than 1,000 shoppers in the U.S. The survey was conducted in October of 2018.
For many, the holidays are the most wonderful time of the year. After Halloween, retail flood gates open and shoppers begin scanning online and strolling in-store to find the perfect gifts for their loved ones.

To better understand what motivates shoppers during the holidays and to help you anticipate the season ahead, we took a dive into how much, where, and when shoppers are preparing to purchase.