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From trophy flagships and one-of-a-kind concept stores to underground malls at some of the busiest train stations in the world – Tokyo’s retail landscape is incredibly diverse, exciting, and complex. The relative insularity of the market historically has enabled strong local brands such as Uniqlo, Muji, and Tomorrowland to thrive. Although department stores were once central to the retail ecosystem in Japan, their influence is waning as Japanese consumers are changing the way they discover, shop, and engage with brands. While domestic consumption remains stable, the influx of tourism over the last few years has injected fresh blood into retail sales. Developers are also busy planning for the upcoming Olympic Games, which has fueled many construction projects around the city,
particularly around Shibuya and Ginza.
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38,2 m
Total Population
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GDP per Capita (USD)
Source: JLL, Oxford Economics (May 2018)