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Shanghai has attracted more international brands than any other city on the mainland. In fact, Shanghai’s international brand presence now ranks second in Asia, lagging only behind Hong Kong. All of these factors make Shanghai a strong and natural choice for global retailers planning to enter or expand in the huge China market. The city is also a key market for domestic retailers seeking to broaden their customer base and build exposure. Notable recent entrants to Shanghai include Lululemon, Calzedonia, Victoria’s Secret, and Gentle Monster, as well as the first Starbuck’s Roastery and Reserve Tasting Room outside of the US.
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25,2 m
Total Population
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GDP per Capita (USD)
Source: JLL, Oxford Economics (May 2018)