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Madrid is the capital of Spain, a dynamic and open city and the country’s largest retail market. The city draws on a large consumer base which is amongst the most affluent in the country. Madrid is the country’s central hub of transport and communication networks, attracting high volumes of business travelers, while the city’s beautiful architecture and vibrant culture is a magnet for tourists. The economic recovery has ensured that Madrid remains one of Europe’s most attractive retail markets and has continued to welcome new retailers, although the strongest transformations in High Street can be felt in Preciados with the new opening of Pull & Bear and Mango, the transformation in Gran Vía and the city center opening of IKEA, Media Markt and Leroy Merlin.

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6.4 m
Total Population
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GDP per Capita (USD)
Source: JLL, Oxford Economics (May 2018)