Chicago's Navy Pier serves as a case study in retail experience. Jim Harris, Robin Hardrick and Amanda Devries of the pier's retail team walk through examples of brand activation from Samsung's ambitious pop-up store, Snapchat's Snapbot and Nintendo's gamer experience.
They show in the "Retail Storytelling at Chicago's Navy Pier
" podcast how a retail renovation project has created an opportunity to tell the story of the city through a shopping environment.
”Where we buy” podcast is a show about the things we buy and the places we buy them.
After you listen to this episode, make sure you catch up on all other episodes – available on ITunes
or Sound Cloud