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| Mall management firm Jones Lang LaSalle’s grass roots initiative sparks great service and random acts of kindness |
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ATLANTA, November 13, 2008 – Jones Lang LaSalle today announced that its Retail Group is implementing a grass roots program, ‘Spread the Cheer’, across its entire portfolio of shopping centers. The entire staff at nearly 50 malls across the country will be conducting random acts of kindness within their malls, in hopes that the holiday spirit will spread throughout their communities.
“We know that in tough economic times, it’s the little things that count,” said Larry Jensen, Executive Vice President in charge of property management at Jones Lang LaSalle. “Coming to the mall during the holidays is a tradition for many families, and while budgets may be smaller this year, we want shoppers to know that it’s OK to window shop, see Santa and just be a part of the hustle and bustle of the holiday season at their local mall.”
There are hundreds of ways that Jones Lang LaSalle employees will ‘Spread the Cheer’ this holiday season including handing out free balloons, scraping snow off of windshields, helping carry packages out to the car or handing a complimentary gift card to random shoppers. Additionally, customer service will be a top priority for all mall employees.
“During the busy holidays it is easy to get stressed and we know this year brings whole new level of strain given the tough economic times. By providing extra services we are reaching out to our consumers to let them know we genuinely care and want to make their shopping experience as pleasant and easy as possible,” stated Mr. Jensen.
The fun doesn’t stop with random acts of kindness. Security guards and maintenance staff will wear red Santa hats for special Fridays and holiday events to add to the festivities and to make them more visible to the shoppers. Furthermore, every mall will be hosting local holiday choral performances and providing a place for local charities to help their community.
‘We believe that we can build consumer confidence by making our shoppers not only feel they are receiving great value at our mall, but they also feel good about spending time with us. We understand that shopping malls are often at the heart of the community and its our job to make the shopping experience fun and enjoyable.”
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Contact: |
Brooke Houghton
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Phone: |
+1 312 228 2387 |
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Email:
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brooke.houghton@am.jll.com |
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