Merlin Entertainments

JLL Role: Store Acquisitions

JLL supported Merlin Entertainments with the expansion of Legoland Discovery Center and Madame Tussauds brands across China and India.

Using JLL’s capabilities to devise a new market entrance strategy, Merlin Entertainments opened their first Legoland Discovery Centre in China in Shanghai (38 058 sqf) and the first Madame Tussauds in India (15,500 sqf).

Each location was assessed and ranked in terms of market size, market affluence and economic outlook.